I remember when a neighbor joked that we should have a competition for Best Garden on the Street. Yes, we were all in gentle competition with each other's gardens.
Belgium has capitalized on that natural human instinct to be the best of the pack, or at least not lagging behind, by putting heat maps on the internet of the amount of heat being emitted from houses in a group of towns. Video below. So residents can compare how fuel efficient their house is compared to their neighbors. And compete, like the animals we are.