That's what I'm doing with this blog. It's fleabite journalism. It's what some bloggers are doing. We are scratching the ground and creating little annoying fleabites that most likely will be ignored, but maybe won't be.
Think about it: annoying, persistent, pervasive. And if left alone: unbearable.
At a certain point, you've got to do something about it. You can't take the annoyance anymore and your health could be affected.
Damn! How inconvenient!
But then you react to address the problem.
The result: chalk another one up for fleabite journalism.