A name, a name, what is in a name? A rose by any other name would smell as sweet.
This cheap paraphrase is the best expression yet of what Econo-Girl is suffering from these days: banks with undignified names.
"PNC"?!? Sure, good old Riggs was caught laundering money, and that certainly can be seen as hurting the brand, but "PNC"? Not to mention the goofballs behind the microphone in those commercials. The commercials have the self-confessional air of a speaker at an AA meeting, complete with angst and arm-waiving.
My regular little dumplings might be tempted to think that with my husband cracking up the car a second time in six months, that would be the forefront of my current concerns. No, all that means is he needs a beat up old truck.
Instead, Econo-Girl's mind reaches more broadly to society at large. And what is the meaning of these weird, disconnected bank names? Wachovia is another one. Dumb name. It reminds Econo-Girl of the commercial "With a name like Smuckers, it has to be good." Does it really? We're not talking a breakfast treat. We're talking MONEY.
There is a grand old RIGGS building near Econo-girl and they actually SAND-BLASTED the RIGGS name off and hung a plastic PNC sign. This is a classic old building. Ah well, maybe Econo-Girl is an old fogey before her time.
4 comments:
The Lazy One is a big fan of his credit union.
I own a small slice of my bank! Commercial banks all suck.
How about that old-time corporate responsibility? After fifty years, we forgot WHY the New Deal was important. Hopefully our lesson won't be as dramatic as the last time.
Iggy,
Credit Unions can be hard to get to, though. Here in DC, there are banks on every corner.
Why not have odd sounding names? There are so many "First Union" and "First America Bank" and "First Bank America," names like "Wachovia" stick out; get noticed more, and thus, hopefully get more customers.
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