Econo-Girl reads with amusement the articles claiming that hybrid cars are not worth the extra price. Gas prices aren't high enough to justify the added cost of getting a hybrid.
Hybrids are a political statement. A hybrid car says "Let's be self-sufficient as a nation." It is a cool new technology, like electricity in the 19th Century. Like the advent of Scratch-N-Sniff in the Seventies. Like heat-sensitive paper in the Seventies (mood rings).
Hybrid cars also make the buyer feel as if he were getting over on the system. And you would not have to worry about running out of gas in traffic. Gas prices would take less of a bite out of the monthly expenses, too.
OK, OK, and maybe the buyer would feel just a little bit superior, a little bit more in the know. But isn't that a large part of what sells cars?