4.10.2009

Obama Fingers!

Der Spiegal reports that a German frozen food company is selling fried chicken with a curry dipping sauce as "Obama Fingers." Lacking our cultural reference to fried chicken and racial stereotypes, it was meant to be a "homage to the American lifestyle and the new US President."

You know that the American brand is doing well when fast food is named after your President. President Barack Obama embodies the message of hope.

Judith Witting, sales manager for Spreche, the company in question, claimed the idea 'was to get in on the Obama-mania which is continuing to grip Germany. The word "fingers" in the name refers to the fact that it is a finger food. "It's like hotdogs," Witting said. "No one would ever think they are actually from dogs." '

Charming cultural disconnect. No one was suggesting that Spreche was actually selling the fingers of our President.

So those Germans don't get it. But does it really matter? We finally have a President that doesn't embarrass us. Let's be grateful if someone thinks that naming fast food after our President is good for sales.

What a pleasant change.

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